WE_Social Media Professional

Price: 
$560.00
Category: 
Business Management
Combined Hours: 
100
Course Type: 
Instructor Led - 4 Weeks per Course
  • Description
  • Objectives
  • Outline
  • Materials
  • System Requirements
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Marketing & PR

Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and you will learn how to apply them to your brand or small business. The rules of marketing and strategies explored in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.

We will take the latest social media tools and marketing trends and apply them to real-life examples in your business to equal success. In our course, you will build skills in each lesson and master cost-effective marketing strategies.  

Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

This course is not only for business owners! In our course you will learn resources for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business.

Brand Yourself with Social Media

Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want.

In this class we will help you use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter, build a personal brand campaign, and measure the success of your social media branding.
 

 

Social Media Marketing

Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, TikTok and more—and study secrets for using them to promote your business. And finally, we explore techniques for measuring and tracking your social media success. 

WordPress

With WordPress, you can create brilliant, highly customizable websites and blogs with just a few clicks. Thousands of plugins and a personal publishing system provide everything you need to create stunning web pages. Our WordPress course provides you with basic knowledge of how the software is structured, how to organize your web page or blog as well as themes for creating the perfect look and feel for your content. Get ready to be introduced to the world’s most popular content management system for websites… WordPress! 

 

 

** Course Subject to Change.

Marketing & PR

After completing this course, you should be able to:

  • Identify how the web has changed the rules of Marketing and PR
  • Recall your marketing options and how to build a marketing and PR plan
  • Recognize the basics of mobile and web marketing
  • Identify the importance of news releases and search engine marketing

Brand Yourself with Social Media

After completing this course, you should be able to:

  • Identify self-promotion techniques and how to utilize it for branding
  • Recall the top social media networks and how to use them correctly in your business
  • Recognize how to use Google and SEO techniques for social media outreach
  • List ways to market your brand

Social Media Marketing

After completing this course, you should be able to:

  • Define social media and ways to utilize it in your business
  • Recall the top social media networks and how to use them for marketing purposes
  • Identify ways to use social media for advertising
  • Discuss the importance of marketing data, strategies, and how to adapt campaigns to fit your needs  

WordPress

After completing this course, you should be able to:

  • Recognize the basics of setting up a WordPress site
  • Define ways to customize pages with pictures, images, and videos
  • List some features of widgets, themes, and plugins 
  • Recognize tips for successful site management

Marketing & PR

Marketing & PR Module 1
How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly

In module one we will be discussing how the old rules of Marketing & PR have changed and what this means for us today. The new rules of Marketing & PR will be introduced and we will apply them to how we can reach potential buyers and current clients directly. Social media will also be looked at this week as well as the various other forms of web-based communications.

  • How the Old Rules of Marketing & PR are Ineffective
  • The New Rules of Marketing & PR
  • Social Media & Target Audience
  • Content-Rich Website
  • Audio & Video

Marketing & PR Module 2
Action Plan for Harnessing the Power of the New Rules

We will go more into depth in module two as we explore our marketing options and build our Marketing & PR plan. Some marketing efforts can be helpful to your business/brand, but others can be harmful. This is why we must develop a plan and analyze it. In addition, we’ll learn why it is important to connect with buyers and what keeps them coming back, all within the new rules of Marketing & PR.

  • Marketing & PR in Real Time
  • Artificial Intelligence & Machine Learning
  • Building Your Marketing Plan
  • Growing Your Business
  • Strategies for Creating Awesome Content

Marketing & PR Module 3
Social Networking and Web Content for Marketing

In module three get ready to hit the web as we explore why having the right tools on your site matter for marketing. We will discuss all the areas that perhaps many don’t think they need; from blogging to videos, we will cover the in’s and outs of web content and how to use it when marketing your business or brand.

  • Social Networking as Marketing
  • Blogging to Reach Your Buyers
  • Using Photographs as Marketing Tools
  • Video and Podcasts
  • News Releases

Marketing & PR Module 4
New Rules for Reaching the Media and Search Engine Marketing

In our final module, the news is where we will focus our time. I bet many don’t realize that there are a number of useful marketing tools just sitting in the news media. The web has changed the way we deliver the news and for PR professionals it is important to understand the basics of how news releases affect our business and brand if not done correctly. We will also focus some of our time in the world of Google and how PR professionals use this well-known site as the top in search engine optimization (SEO). We will close our course out with how to apply all we have learned and changing our mindset, facing our fears and getting the help you need to be successful.

  • Newsroom: Reaching Reporters and Editors and Telling Your Story
  • The New Rule for Media Relations
  • Newsjacking for Media
  • Search Engine Marketing and Optimization
  • Managing Your Fears in Marketing & PR

Brand Yourself with Social Media

Brand Yourself with Social Media Module 1
Why Self-Promotion is Important for your Brand and Building your Network

In module 1, we will be discussing what self-promotion is and why you need to utilize it for your brand. We will introduce the rules for self-promotion, along with personal branding and the do’s and don’ts. We will close out the week by reviewing the steps for blogging, why you should blog, and how it builds your brand awareness.

  • What is Self-Promotion
  • Personal Branding
  • Building your Brand
  • Introduction to Blogging
  • Do’s and Don’ts of Blogging

Brand Yourself with Social Media Module 2
Social Media Networks and Useful Tools

In module 2, we explore the top social media networks; LinkedIn, Facebook and Twitter. This week we will review each network and discuss the power behind each and how to utilize it correctly in your business. We will also be looking at why video is taking over the world of social media with platforms and how sharing video content can improve your brand. There is a lot of information this week, get ready to take notes!

  • The Basics of LinkedIn and Why You Need to Use It
  • The Basics of Facebook
  • The Basics of Twitter
  • How To Use Content Correctly
  • What You Need to Know About Your Brand and Social Media

Brand Yourself with Social Media Module 3
Using Google For Your Brand and Launching Your Brand

In module 3, get ready to hit the web as we explore what Google tools you need to be using to make your brand successful. We will also be learning how to create a personal brand campaign to launch your brand. At the end of the week we will review the success of your brand and why you need to measure the effectiveness of your brand success.

  • Search Engines
  • SEO
  • Building Your Personal Brand Campaign
  • Google Analytics
  • Tools to Use for Your Brand Success

Brand Yourself with Social Media Module 4 
How to Properly Promote Your Brand and Using What You Have Learned

In our final week we will focus on marketing your brand. When it comes to getting your brand out there, there are various ways to introduce yourself to the network. We’ll discuss the dos and don’ts of networking and how public speaking can be beneficial.

  • Why and Where You Need to Network
  • Do’s and Don’ts of Networking
  • Public Speaking
  • Getting Published as an Author, Is It For You?
  • Using Your Network to Find a Job

Social Media Marketing

Social Media Marketing Module 1
Social Media Strategies and Tools

Marketing is one of the hardest things to do right when it comes to running a business. Our first module will explore social media’s role in social influence and the importance of marketing with social media. We work to discover your business’s competitors and discuss how to launch a successful marketing campaign.

  • Business Social Media
  • Social Media Strategies
  • Cybersocial Tools
  • Content Marketing
  • Marketing Strategies

Social Media Marketing Module 2
Twitter & Facebook   

Our second module explores the many social facets of Facebook and Twitter. We learn how to market, advertise and share content on these social media platforms. We describe how to network and connect with people via live streams and chats.

  • Using Twitter as a Marketing and Networking Tool
  • Social Listening with Twitter
  • Creating and Sharing Content on Facebook
  • Advertising and Selling on Facebook
  • Live Streaming

Social Media Marketing Module 3
Promoting Yourself on Other Social Media Sites  

This module describes how to promote yourself and your brand via a host of social media platforms. We discuss how to find influencers and how to engage with customers via LinkedIn, Pinterest, Snapchat, Instagram and TikTok. We also explore how to determine what content to create with videos and podcasts.

  • Promoting Yourself and Your Business with LinkedIn
  • Videos, Podcasts and Your Band
  • Marketing with Pinterest
  • Telling Your Story with Snapchat
  • Using TikTok for Brand Promotion

Social Media Marketing Module 4
Measuring Results and Building on Success   

In the last module of this course, we cover strategies for reaching your customers and how to incorporate social media into other areas of your company. We discuss how to change tactics and metrics to adapt to the ever-changing world of social media. Finally, we describe how to analyze metrics.  

  • Integrating Social Media
  • Advertising on Social Media
  • Analyzing Metrics
  • Delving into Data
  • Analyzing Content-Sharing Metrics

**Outlines are subject to change, as courses and materials are updated.**

WordPress

WordPress Module 1
Introducing WordPress  

Module one provides the beginner with an introduction to the WordPress platform, an overview of the differences between WordPress.org and WordPress.com and hosting capabilities. WordPress is open source software, allowing for a wide range of customization on the part of the user. You will also be introduced to various theme and dashboard elements.  

  • What is WordPress?
  • The Costs of Owning Your Own Site
  • Installing WordPress
  • Pre-Installed WordPress Themes
  • Dashboard Updates and Settings

WordPress Module 2
Profile and Appearance   

Module two introduces you to customization options. You can add images, video links and audio to posts. This module will discuss how to insert images and videos into a post, as well as how use plugins, RSS Feeds, and how to set up your profile.

  • RSS Feeds
  • User Profile
  • Appearance Menu
  • Plugins
  • Comments
  • Media Library

WordPress Module 3
Writing Posts

Module three of this course helps to differentiate between pages and posts and discusses how to share your page or website on social media. This module also describes how to link posts and use categories and tags.

  • Pages vs. Posts
  • Categories and Tags
  • Social Sharing
  • Differences with Pages
  • Internal Linking of Posts

WordPress Module 4
Site Maintenance  

There are many things that must be put into place to make sure your site(s) are running efficiently. In this final module we discuss aspects of security and how to properly monitor website traffic. Finally, we take a look at types of WordPress websites.

  • Homepage
  • Navigation Menus
  • Security
  • Monitoring Website Traffic
  • Types of WordPress Websites

**Outlines are subject to change, as courses and materials are updated.**

Ed4Career is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks*. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.

The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!**

*A few courses still have physical materials.
 

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

 

PC Software Requirements

  • Operating Systems - Windows 7 or higher
  • Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

 

MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player